For Allstate Insurance Agent Ryan Larson based in Provo, Utah, sponsoring Maple Mountain High School’s athletic department through a partnership facilitated by Ohio-based DistrictWON was a cost-effective opportunity to support students.
“Successful businesses in the area have a moral stewardship to give back to the next generation, and where they are found is in the public schools,” Larson said.
At the same time, Allstate Insurance aims to attract local customers through its advertising campaigns. In February, Larson was highlighted on Maple Mountain’s website and social media accounts, naming him the school’s “M.V.A. – Most Valuable Allstate Agent.”
“He has the protection game down, and we’re happy to have him as a fan and a sponsor of Maple Mountain High School. #AllstateGoodHandsdw,” the school tweeted along with a photo of Larson and his agency’s contact information.
David Boyack, athletic director at Maple Mountain High School located in Spanish Fork, Utah, said Larson’s contributions go a long way toward helping to fund the athletic department’s many needs.
“It was great to have the sponsorship and donations to our athletic department,” Boyack said. “Having the donation done in front of a large basketball crowd was awesome. Fans from two rival schools were able to see that local businesses are willing to get behind and support student-athletes.”
Larson, who has worked for Allstate for 24 years, moved near Maple Mountain High School with his family five years ago.
“It’s the school in the community where I live, and many of my clients, their families go to Maple Mountain, and we want to support that,” Larson said.
“I’m a big fan of athletics, having been a high school athlete myself, so athletics was the leading driver in terms of sponsorship [for Maple Mountain],” added Larson, who played football in high school.
Larson has received positive feedback about Allstate’s partnership with the school from neighbors and fellow church members who have attended Maple Mountain High School sports events.
“It’s brought a lot of goodwill in the community,” he said.
Rocky River, Ohio-based DistrictWON creates meaningful brand connections within local communities through marketing partnerships between businesses and high schools. For more information on how to reach high school students, parents and administrators in a way that truly makes a difference in the community, visit https://www.districtwon.com, https://www.facebook.com/districtwon, or follow https://twitter.com/districtwon on Twitter