U.S. ARMY -CASE STUDY
U.S. Army recruiters conducting a leadership talk to student athletes at Conrie High School, Texas
Objective: To create new opportunities for enhanced recruiting and marketing success into the high school community.
Program: DistrictWON has pioneered an innovative approach that has created a fresh new culture and exciting atmosphere around military career development. By changing the focus of engagement from a passive “one-on-one” interaction, military personnel now lead “leadership & teamwork” discussions to a large group of eager students.
Results: Create a process that enhances the communications with schools, provides a superior mechanism for lead generation, changes the dynamic of recruiting from a “passive process” to an “active” one, changes the community perception to that of “celebrating a recruiter,” provides a process that produces superior results reaching students that can meet the physical standards of the military, and generates an enhanced feedback mechanism for continued improvement.